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Let’s get right into gold investing. It’s a timeless strategy for wealth protection, and frankly, it’s more relevant than ever in today’s unpredictable economic climate.
We completely understand that feeling of uncertainty, watching the news and wondering if the money you work so hard for is truly secure. It’s a daunting thought.
For centuries, people have turned to gold as a reliable safe haven during such times. This isn’t some complex method reserved only for the super-wealthy; that’s a complete myth.
In reality, it’s an accessible and prudent choice for savvy adults looking to build a resilient portfolio. This guide will demystify the process, breaking down everything from owning physical gold to modern digital options.

Why Consider Gold Investing?
So, why should you consider gold investing? In a word: stability. Think of it as a financial shield. When inflation starts to devalue your cash, gold has historically held its ground, protecting your purchasing power.
It’s also the ultimate “safe-haven” asset; during times of economic uncertainty when stock markets might be shaky, investors often turn to gold, which helps support its price.
Crucially, it’s a superb tool for portfolio diversification. Gold’s value often moves independently of stocks and bonds. This means it can act as a stabilising force in your investment portfolio, helping to cushion the blow when other assets might be performing poorly.
Investing in gold adds a layer of resilience to your long-term financial plan.
How to Start with Gold Investing: The Main Options
Right, let’s get practical. When it comes to gold investing, there are two main paths most people take.
You can either buy the actual, physical metal, or you can invest in it more digitally through the stock market.
Each approach has its own process. Let’s break down how each of these works so you can figure out which is best for you.
Acquiring Physical Gold (Coins and Bars)
This is the classic approach: buying actual, tangible gold in the form of coins or bars. You own it directly, you can hold it in your hand, and its value is tied directly to the metal itself. It’s about dealing with reputable sources to ensure you get exactly what you’re paying for.
- Where to Buy: Your main options are specialised bullion dealers, both online and on the high street, and some major banks. In France, for example, you have well-established dealers like Godot & Fils, as well as modern online platforms. The key is to choose a dealer with a long history, transparent pricing, and positive customer reviews.
- What to Buy: For investment purposes, stick to bullion. This means gold that is valued by its weight and purity, not its rarity.
- Coins: Look for internationally recognised investment coins like the British Sovereign, Canadian Maple Leaf, or American Eagle. In France, the 20 Franc “Napoléon” or “Coq Marianne” coins are also classic investment choices, widely recognised and easy to trade.
- Bars: Gold bars from refiners accredited by the London Bullion Market Association (LBMA) are the global standard. They come stamped with their weight, purity (usually 999.9), and the refiner’s mark, guaranteeing their quality.
- The Process: You will typically pay the current “spot price” of gold plus a small percentage known as a “premium,” which is the dealer’s fee. Ensure you get a certificate of authenticity and a clear plan for either secure, insured delivery or storage in their vault.
Investing in Gold ETFs
A Gold ETF (Exchange-Traded Fund) is a modern, digital alternative. Instead of buying the metal, you buy shares in a fund that owns vast amounts of physical gold.
These shares trade on the stock market just like shares in a company, making it incredibly easy to get exposure to gold’s price movements.
Step 1: Open a Brokerage Account. To buy an ETF, you need a brokerage account that gives you access to the stock market. In France, this would be a compte-titres ordinaire (CTO). Many online banks and digital investment platforms offer these with low fees.
Step 2: Find a Gold ETF. Once your account is set up, you can search for Gold ETFs. They trade under a “ticker” symbol. Some of the largest and most popular Gold ETFs available on European exchanges (like Euronext Paris) include:
Step 3: Check the Details. Before buying, look at the ETF’s Total Expense Ratio (TER). This is the small annual fee you pay for the fund’s management. Lower is better. Also, confirm it is “physically backed,” meaning the fund actually holds the equivalent amount of gold in a vault.
Step 4: Place Your Order. Simply enter the ticker symbol, decide how many shares you want to buy, and execute the trade. The shares will then appear in your portfolio, and their value will move with the price of gold. It’s a modern, digital way to achieve your gold investing goals.
Physical Gold vs. Gold ETFs: Which Is Right for You?
The choice between physical gold and a gold ETF is a personal one. It really boils down to what you value most as an investor: tangible ownership or digital convenience.
So, there’s no single “best” answer, only the one that fits your goals. To help you decide, here’s a straightforward breakdown of the key differences.
| Feature | Physical Gold | Gold ETF (Exchange-Traded Fund) |
|---|---|---|
| Ownership | Direct, tangible ownership. You physically hold the asset. | Indirect ownership. You own shares in a fund that holds the gold. |
| Liquidity | Lower. Selling can take more time and effort. | High. It can be bought and sold instantly on a stock exchange. |
| Costs | Higher initial costs (dealer premiums) plus ongoing storage and insurance fees. | Lower costs. The main fee is a small annual expense ratio. |
| Security & Storage | Your responsibility. Requires a secure home safe or a paid vault. | Managed by the fund. No personal storage or security hassle. |
| Counterparty Risk | None. Its value is independent of any financial institution. | Yes. You rely on the fund provider to manage and secure the gold. |
| Ideal Investor | Someone who values tangible assets and independence from the financial system. | Someone who prioritises convenience, low costs, and ease of trading. |
Ultimately, your decision rests on your comfort level. If the idea of holding your wealth in your hands gives you peace of mind, physical gold is the way to go.
If you prefer a seamless, low-cost digital experience integrated with your other investments, then a gold ETF is a perfect fit.
Some investors even do both, holding physical gold for long-term security and using ETFs for more active trading.

A Quick Look at Gold Taxation in France
Alright, let’s touch on a subject that people often overlook but is incredibly important: taxes.
How your investment gains are taxed can significantly impact your overall return, and in France since the rules are quite different for physical gold versus other financial assets like ETFs. Understanding this general distinction is key.
The Tax Advantage of Physical Gold
When you sell physical gold (coins or bars) in France, the system offers a unique flexibility. You often have a choice in how you handle the tax:
You can opt for a straightforward tax on the entire sale price. The main advantage here is simplicity; you don’t need to provide any proof of when or for how much you originally bought the gold. It’s a clean and simple calculation.
Alternatively, you can choose to be taxed only on the profit you made (the capital gain). To do this, you must have clear documentation of your original purchase date and price.
The most significant benefit of this option is that the tax burden reduces the longer you hold the asset. After holding the gold for a significant number of years, the tax on your profit can disappear completely.
This choice gives you a powerful advantage, allowing you to select the most favourable tax treatment when you decide to sell.
The Standard Approach for Gold ETFs
A gold ETF is treated just like any other financial security, such as a stock or a bond. This means when you sell your ETF shares for a profit, the gain is typically subject to the standard flat tax on capital gains for financial assets.
Unlike physical gold, ETFs generally do not benefit from the same special tax reduction for long-term holding. The tax is applied to your profit in a more conventional manner, similar to how your other stock market investments are handled.
Gold is a fantastic tool for protecting your wealth. But a truly resilient portfolio often has more than one pillar. Ready to discover another powerful asset class that can offer stability and a steady income stream?
Building Your Financial Future with Gold
Embarking on your gold investing journey is a proactive step towards securing your financial future. Whether you choose the tangible security of physical gold or the modern convenience of a gold ETF, the key is taking action.
Ultimately, incorporating this timeless asset into your strategy provides a powerful tool for portfolio diversification and long-term wealth preservation.
Frequently Asked Questions
How much of my portfolio should be in gold?
Is gold a good investment for beginners?
Can I lose money investing in gold?
What’s the difference between gold bullion and gold coins?